The College Visit
Often times in the college admission marketing world we get caught up with things such as the appearance of the literature and how much our respective institutions cost to attend. While these aspects are important, their is one factor that sometimes can be overlooked in the process. The college visit often times can be the single greatest factor in the college admission process for prospective students. According to the Princeton Review, "Many students change their minds [about a school] after the visit." With so much attention being put on the visit by students, it makes sense that colleges should put a lot of effort into their visit programs. At my institution we utilize mainly two different forms of visits for visiting students. Individual visits and larger visit programs. The individual visits consist of two parts. The first is meeting with an admission counselor. In this section prospective students and their families have the opportunity to ask their admission counsel...